ABOUT ME

I’m a Senior Copywriter based in Dubai, born at 2,625 meters in Bogotá, Colombia.

I’ve had the fortune of working with brands like McDonald’s, AbInBev, ProColombia, Jeep, Alfa Romeo, Fiat, and currently, Mountain Dew. (Maybe it’s the law of attraction 😉)

In 2019, I won Young Lions Colombia and went on to represent the country at Cannes Lions, where I brought home Colombia’s first-ever Gold in the Media category.

My work has also been recognized at festivals like Cannes Lions, The One Show, New York Festivals, LIA, Dubai Lynx, El Ojo de Iberoamérica, and Effie.

Beyond awards, I’ve been part of successful pitches for brands like AB InBev, McDonald’s, ProColombia, Peugeot, and the Abu Dhabi Investment Office (ADIO).

I was also ranked among the top 3 copywriters by Lürzer’s Archive.

EXPERIENCE

PUBLICIS MIDDLE EAST - DUBAI

Senior Copywriter

2023 - Present

MULLEN LOWE MENA - DUBAI

Senior Copywriter

2022 - 2023

DDB WORLDWIDE - COLOMBIA

Copywriter, Associate Creative Director

2018 - 2021

BBDO GROUP - COLOMBIA

Junior Copywriter

2016 - 2018

AWARDS

CANNES LIONS 

BRONZE / Pharma 2024

 

NEW YORK FESTIVALS

BRONZE / Direct 2024

 

LONDON INTERNATIONAL AWARDS

BRONZE / Pharma & Medical 2024

 

THE ONE SHOW 

MERIT / Social Media Influencer Marketing

 

DUBAI LYNX 

GOLD / Healthcare 2024

SILVER / Brand Experience & Activation 2024

BRONZE / Direct 2024

BRONZE / Industry Craft 2024

BRONZE / Integrated 2024

BRONZE / Social & Influencer 2024

 

EFFIE

GOLD / Automotive 2024

GOLD / Interactive 2020

GOLD / Beverages - Alcohol 2020

SILVER / Brand experience 2020

SILVER / Food 2021

BRONZE / Brand Experience 2021

BRONZE / Healthcare 2024

GERETY AWARDS

BRONZE / Healthcare 2024

YOUNG LIONS

GOLD / Young Lions Worldwide 2019 

GOLD / Young Lions Media Colombia 2019

OJO DE IBEROAMÉRICA 

BEST LOCAL IDEA 2019

GOLD / PR 2019

GOLD / Design 2019

GOLD / Efficiency 2019

GOLD / New Talents 2022

SILVER / Outdoor 2021

SILVER / Direct 2019

SILVER / Efficiency 2019

BRONZE / Print 2021

BRONZE / Design 2021

BRONZE / PR 2021

 

THE DRUM AWARDS

GOLD / Influencer Marketing 2025

GOLD / Automotive 2025

BRONZE / Advertising 2025

EL DORADO

BRONZE / Outdoor 2020

 

LUZER’S ARCHIVE

Print Ad of the Week 2021

 

RANKINGS

Lürzer's Archive 2021 - Top 3 Copywriter

LET’S GET IN TOUCH

granadosjohan57@gmail.com