ABOUT ME
I’m a Senior Creative based in Dubai, with more than 10 years working across Latin America and the Middle East for brands like McDonald’s, AB InBev, Jeep and PepsiCo.
Back in 2019, I won Young Lions Colombia and represented the country at Cannes Lions, bringing home Colombia’s first Gold in Media. Somehow, that ended with me having breakfast with the President of Colombia. Everyone was dressed for the occasion. I was in shorts.
Since then, my work has been recognized at Cannes Lions, The One Show, Clio, New York Festivals, LIA and more.
EXPERIENCE
SRMG LABS DUBAI
2025 - Present
PUBLICIS DUBAI
2023 - 2025
MULLENLOWE DUBAI
2022 - 2023
DDB BOGOTÁ
2018 - 2021
BBDO BOGOTÁ
2016 - 2018
AWARDS
CANNES LIONS
BRONZE / Pharma 2024
CLIO AWARDS
BRONZE / Branded Entertainment 2026
NEW YORK FESTIVALS
BRONZE / Direct 2024
LONDON INTERNATIONAL AWARDS
BRONZE / Pharma & Medical 2024
THE ONE SHOW
MERIT / Social Media 2024
DUBAI LYNX
GRAND PRIX / Entertainment 2026
GOLD / Media 2026
GOLD / Healthcare 2024
SILVER / Social & Influencer 2026
SILVER / Brand Experience 2024
BRONZE / Social & Influencer 2026
BRONZE / Direct 2024
BRONZE / Industry Craft 2024
BRONZE / Integrated 2024
BRONZE / Social & Influencer 2024
EFFIE
GOLD / Automotive 2024
GOLD / Interactive 2020
GOLD / Beverages - Alcohol 2020
SILVER / Brand experience 2020
SILVER / Food 2021
BRONZE / Brand Experience 2021
BRONZE / Healthcare 2024
YOUNG LIONS
GOLD / Young Lions Worldwide 2019
GOLD / Young Lions Colombia 2019
OJO DE IBEROAMÉRICA
BEST LOCAL IDEA 2019
GOLD / PR 2019
GOLD / Design 2019
GOLD / Efficiency 2019
GOLD / New Talents 2022
SILVER / Outdoor 2021
SILVER / Direct 2019
SILVER / Efficiency 2019
BRONZE / Print 2021
BRONZE / Design 2021
BRONZE / PR 2021
THE DRUM AWARDS
GOLD / Automotive 2026
GOLD / Gaming 2026
GOLD / Influencer Marketing 2025
GOLD / Automotive 2025
BRONZE / Advertising 2025
GERETY AWARDS
BRONZE / Healthcare 2024
EL DORADO
BRONZE / Outdoor 2020
LUZER’S ARCHIVE
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