MIS[S]DIAGNOSED

To expose the medical gender gap around women’s heart attacks, we sent an Arab woman showing real symptoms to healthcare professionals across the region. 83% failed to recognise them. We turned that shocking result into a campaign to help women and doctors #KnowTheSigns.

THIS CAMPAIGN IS REDEFINING HOW HALF THE WORLD IS CARED FOR

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UNFAIR ADVANTAGE

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RESCUE SQUAD